|What a busy month! We've been busy preparing for
the Knitting and Stitching Show at Alexandra Palace, London for the
last couple of weeks. We've been designing, putting threads onto
thread cards, chopping up fabric, shuffling papers and generally
rushing about! We've now got one week left before we go to the show
so it seems an ideal time to release our newsletter special on visit
We're very excited about the show as it's our
first opportunity to show off our new Designers by Stitchtastic
range. Newsletter readers have been able to see these for a couple
of months now, but there's nothing quite like the immediate reaction
we get when stitchers are standing right in front of us. If you're
able to come along to the show on one of the four days between
Thursday 6th Oct and Saturday 9th Oct, we'd love you to visit us and
give us feedback on any of our designs, but particularly the new
ones, as we always like to hear your views.
The Knitting and Stitching Show, coming next week to Ally Pally.
Visiting Stitching Shows
|Stitching and craft shows are
a fantastic way to spend a day, stock up on your essentials and see
all of the new products that your favourite companies have to offer.
We exhibit at 3 shows per year, at Alexandra Palace in London,
Olympia (also in London) and the NEC in Birmingham. If you've never
been to a stitching show, I can recommend any of these 3 shows as
they are amazing! They're much bigger than you might expect -
Alexandra Palace is, I think I'm right in saying, the biggest show
of its kind in Europe and anyone who has been to the NEC will know
that each hall is enormous, full of your favourite craft and
stitching companies eager to show you their wares and show off their
new bits and pieces. Having done these shows now for almost 5 years,
I feel qualified to give you the bext advice I can on visiting.
Advice on exhibiting would be a different matter - my one piece of
advice there would be to make room on your stand for a chair!
First of all, make sure you plan your journey in advance. Ally
Pally (that's what we 'in the know' call Alexandra Palace!) is in
London, as is Olympia. The traffic in both areas can be horrendous,
so if you can, take public transport for all, or at least the last
part, of your journey. Investigate if a bus trip to the show is
running from your local area and let someone else worry about the
driving and the parking - they're used to it!
a look at the website for the company running the show you're
interested in before you go. They will have a list of companies who
are exhibiting on there, so you can work out where you might look
for the essentials you want, although be ready to consider other
companies as prices can be lower, making it worth your while
shopping around a little.
Thirdly, make a list of everything
you NEED to buy. Then you can relax, take your time and look at the
lovely new products on offer, without worrying that you might forget
about those essentials.
Now on to your actual arrival at the
show. For the first half hour or so, try not to buy anything. Have a
look round the whole show, quite quickly, making a mental note of
the location of the stands you'd like to go back to. Buying a show
catalogue can really help here, but you can manage without if your
budget won't stretch to it. Also make a mental note of the location
of the toilets and where you might each lunch - they'll be much
busier later on.
OK, so you've had a quick scout round and
you know where you need to go to buy the bits on your list. Now
spend an hour or two browsing the new designs you like the look of,
or maybe the new companies you've not seen before. Make sure you
take a catalogue if they have one, it will remind you of them later
on. The, if you can, go for lunch early. Trust me, an early lunch
will save you a great deal of time later. Bring sandwiches if you're
that way inclined, but the food at the shows is usually pretty good
and not too expensive, plus you might be more likely to get a seat
if you buy food.
After lunch, pop round to get all of your
essentials then spend your last hour or so at our stand, buying all
of the lovely kits, charts, accessories and aperture cards we have
on offer....! OK, maybe not just our stand, but visit all of your
favourites again before you leave, just to make sure you haven't
missed anything. You'd be surprised how some staff will recognise
you and be happy to have a chat with a returning customer, even if
they're just returning from earlier in the day! Don't be shy about
chatting with staff, they won't force you to buy something and
sometimes just enjoy a chat after just standing and smiling at
people all day.
Finally, don't miss your bus and try to avoid
the rush hour if you can. Have a great time! Visit
http://www.ichf.co.uk/events_calendar.php for more details.
Stop press! If you are attending the show, come and see us and
mention that you're a newsletter reader for a special free gift.
The Stitchtastic stand, complete with stitcher!
Different show, more stitching!
I wanted to take this opportunity to thank one of
our wonderful model stitchers who has recently
started to stitch for us, Monica. Monica is an old
friend of Stitchtastic who has recently retired from
her job and so found she had a little more time to
indulge in her favourite hobby, so I asked her if
she would like to stitch a few things for us to
exhibit at the stitching shows. She jumped at the
chance (free kits, a chance to show them off, who
wouldn't?!) and has just finished her first stitch
in time for the Ally Pally show. It's one of our
brand new Designers by Stitchtastic range and is
actually one of Patrick's designs - the Computer
Sayings kit. It looks amazing! The text looks
wonderfully computerry (OK, I know, it's not a word
but you know what I mean) and the colours really
stand out, they're quite unusual. The kit comes with
several amusing sayings for you to choose from,
unfortunately Monica didn't get a choice as I told
her which one to stitch!
The kit would be a brilliant present for anyone who
works with computers, uses computers and
(especially) fixes computers! It's priced at £29.95
and comes with Zweigart aida and DMC threads,
presorted onto thread cards for ease of use. It's a
really good size when stitched too, measuring just
over 11" square.
A fantastic, unusual stitch.
|I'm afraid next month's newsletter will have to
venture into the territory we call Christmas....I know, it can't be
that time already, I'm afraid it is!
See you then!
Questions or comments? E-mail me at
email@example.com or call +44 (0) 114 2353958
Until next time